Stronger together in customer insight
Their passion is data. Ours is customer retention.
Since 2012 we have partnered closely with Company.info, specialist in up-to-date and enriched company information. Company.info provides the data sources, APIs and ready-made integrations. CRM Consultants translates these capabilities into your CRM process, data definitions and working agreements.
What does up-to-date business data deliver?
- Validate company details at entry and enrich them directly in CRM
- Ready-made integrations, including Archie, Microsoft Dynamics and Salesforce, or a focused API connection
- Ongoing signals for address changes, mergers, insolvencies and changed industry codes
- Select from more than 500 data attributes to suit the process and information need
- Where needed, add financial insight, corporate structures, official documents or compliance information
From one-off clean-up to continuous data control
The current approach goes beyond enriching a file once. We determine which data should be validated at entry, which changes should be monitored automatically and which exceptions require human review.
We record the source, definition, matching rule, ownership and purpose of use. This keeps the integration manageable and makes the data useful for relationship management, segmentation, reporting and controlled use of AI. Company.info also uses AI to analyse public sources, while source checks, validation and quality controls remain leading.
We ensure your CRM does not merely contain data, but remains demonstrably usable, with workable integration and clear management agreements.
View Company.info's current API range or read more about our data-quality advisory approach.
Curious what this means for your organisation?
Book a meeting with one of our specialists.